Small Loan App

Small Loans App Design for Haier

Le YiHua App is committed to providing users with convenient consumer finance services. Credit card holders can obtain fast microcredit products. Cardholders can apply for small loans with varying amounts at any time, anywhere, and quickly accomplish authentication, application and presentation.

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MY ROLE

App Designer

Researcher

User Experience Designer

UI Designer

SKILL

App Design

Second Hand Research

Ethnography

UX/UI Design

RESPONSIBILITY

This is my first project after joining this company. In the early stage, I help product manager to complete Second Hand Research and Ethnograph. Later in the project, I was in charge of outputting user flow, workflow, App's Framework, wireframe, UX design, part of UI design.

SOFTWARE

01 Background

"Create a new small loans app."

Why we need a new App?

Through data analysis, we find that only a small part of the money from financial product Hai RongYi goes to Le KaiHua. Therefore, we need a new product to diversify capital flows.

(I can not show the exactly number)

Financing with idle funds

Small Part came to

Le KaiHua App

Credit Card Holders

Most of Capital is idle

A New App

Hai RongYI App

Haier

02 Define

Who is our user?

We used Second Hand Research to learn about Credit Loans Users. Then comparing it with the Persona I got from Hai RongYi technology team. We found that:

59.5% capital turnover and consumption

27.14% through online ads know about the product

24.12% know it by friends recommend

55% worried about the high interest rate

Male, Age:30-40, Middle Classes

Live in higher-tier cities, like Shanghai or Qingdao.

13% users worried about loans quota

What is main process?

Safety is important both for customer and our company. We need to make sure the fund could be safety lent out and recovered back. Therefore, it is necessary to carefully assess the borrower's personal reputation and ensure that an ID card corresponds to a person.