Sales App for Haier

Sales App Experience Design for Haier

Le KaiHua App is a tool we designed for Haier's retail assistant and sales supervisors. They use it to help consumers in lower-tier cities to pay installments without Credit Card. Both assistance and supervisors could check historical achievement on this app. For sales supervisors they could check the performance of subordinates at the same time.

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MY ROLE

User Researcher

User Experience Designer

UI Designer

RESPONSIBILITY

I am mainly responsible for user experience design and interface visual design on the mobile end. I need to use visualization tools to translate salespeople's needs and behaviors into online processes. Collaboration with product manager, developer and testing is required. Produce hi-type demo when necessary.

SKILL

Data Visualization

User Needs Analysis

UI / UX Design

Animation Design

SOFTWARE

01 Background

"Add SA(sales supervisors) into stakeholder map."

Who is SA? Who is RA? How they work?

We interviewed RA and SA through WeChat group. Analyzing their work flow and how they cooperate with each other.

offline retail store

Customer

offline retail store

RA

Retail Assistance

RA worked only in one store, report work to SA

SA

Sales Supervisor

SA is the leader of RA, in charge of several stores in a same area

Order Amount

Over ￥6000

Billing Process

Yes

02 Define

What we offer?

Because the customer we focused on is in lower-tier cities. Educating them is not advisable. So we decided all operation on Sales App is completed by SA or RA and send H5 to customer to finish some additional functions. SA and RA could take a bill installments. SA could check his RA's performance.

The pages involved

UI界面设计更改

03 Design

After analyzing the pages, I need to design wireframe and workflow. Layout a pdf file. After the review meeting with developers, testing and product manager, I need to design the UI part and some interaction hi-type demo.