Online Shopping Guide for Freshippo App
The design of online shopping guide is the core of APP. Designers need to fully understand the decision-making process of consumers, understand the psychology of users, and then build a differentiated shopping guide line for fresh e-commerce in combination with the business characteristics of Freshippo. Improve the conversion rate while improving the efficiency of user decision-making.
MY ROLE
App Designer
Researcher
User Experience Designer
SKILL
App Design
Second Hand Research
Questionnaire Survey
UX/UI Design
RESPONSIBILITY
Differentiated shopping guide design is the longest project I have been responsible for working in Freshippo. It lasted three years. In the process of the project, I am mainly responsible for the research of consumer behavior, competitive product analysis and the output of specific interactive documents. At the same time, we conduct user interviews and usability tests from time to time.
SOFTWARE
Detailed Design Documents Display
